Use Price Anchoring to Price Your Virtual Event!
Aaron Wolowiec
MARCH 30, 2021
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Aaron Wolowiec
MARCH 30, 2021
Are you struggling with how to price your upcoming virtual event? If so, then this article is for you.
Aaron Wolowiec
MAY 4, 2021
At Pricing for Associations, they have conducted numerous surveys for market research and market testing around value and pricing. If you're looking to DIY a survey on value and pricing in the next few months, this article is for you. They'’ve found that most surveys require three core components.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aaron Wolowiec
JUNE 15, 2021
Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? In this article, we talk about the psychology of how you position discounts, and why it matters. What effect did that have on you? Did it make you want to purchase the item?
AssociationChat
APRIL 12, 2021
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?
Raklet
FEBRUARY 8, 2023
Tune in to this article to. The post Top 10 Membership Site Platforms in 2023 (Reviews & Pricing) appeared first on Raklet - All-in-one platform to grow your audience. Thinking to create a new membership site? You have come to the right place!
Aaron Wolowiec
JULY 6, 2021
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That's the question that we're going to tackle in this article.
KiKi L'Italien's Acronym Soup
JANUARY 16, 2014
I procrastinate by reading articles about procrastination. I procrastinate by reading articles about procrastination. I like wine - probably a little too much. I''m productive from 7:30 am until about noon, and then the wheels fall off. I love writing. I hate writing. Then I love writing again. However, honesty can be misleading.
Association Success
JULY 16, 2020
The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to your audience, as well as short descriptions of their specific features. The process allows you to leverage “crowd intelligence” and elevate the articles that perform best with your audience.
WBT Systems
APRIL 19, 2017
There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. So it seems that Price is right.
Associations Now
MARCH 26, 2024
“In the past, there were a couple articles per issue that were open access on the web, but it was frustrating,” he said. Somebody who wasn’t a member of ACM would go to the website, read one article, then they click on the next one, and it would say, ‘No, you can’t do this because it’s not open access.’”
Associations Now
NOVEMBER 26, 2023
I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. Since the pandemic, associations have lowered prices and made it easier for attendees to cancel without serious penalties, making it easier for people to opt out later.
Associations Now
JULY 27, 2015
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.
Smooth The Path
FEBRUARY 1, 2022
Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. Associations are the sum of their conferences, articles, research reports, and certification. Small transactions are rarely all that emotional.
Idea Architects
JUNE 6, 2011
Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Chris Anderson addresses the topic quite nicely in his book, Free , the preceding thinking for which can be found in this WIRED magazine article.
Elevating Engagement
NOVEMBER 24, 2023
Larger companies that sell lower-priced products/services tend to exhibit for the branding. Larger companies selling high-priced products/services exhibit to get leads. Smaller companies selling lower-priced products might arrive with a booth of goods ready to sell. branding) to the right audience.
Associations Now
DECEMBER 2, 2014
In New York City, that dynamic has led to a battle between the association representing Big Apple taxi operators and the city’s Taxi and Limousine Commission (TLC) over just how much medallion prices have dropped. In October, the average price of a medallion was $871,667, down 17 percent from its peak last year. (On
MemberClicks
AUGUST 4, 2022
How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? How do you increase your membership dues prices? Increasing your price for membership dues. Why do they matter? What are membership dues?
MemberClicks
JANUARY 18, 2024
3) Pricing WordPress membership plugins are available in a range of pricing options. Before you start looking, have an idea of how much your organization is able to spend and define the budget and price range, or whether you are opting for a free alternative. Pricing Apprentice: $149/year Suite: $299/year 2.
SCD Group
JULY 22, 2012
7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Consider pricing. This article focuses on the changing demographics impact on supermarkets. 8 Great Articles to Help Associations Grow with Co. Causeaholic. AMR Management Services.
SCD Group
NOVEMBER 25, 2012
See what I wrote at - Is there a "magic" price for association memberships? Whether sporting events, airline fares or Christmas gifts, our members are getting used to rapidly changing prices. Check out this Wall Street Journal article about dynamic pricing this holiday season. Many haven’t changed dues in years.
Reid All About it
FEBRUARY 9, 2024
I find good reads there, including many of the articles I share here. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? .
Reid All About it
AUGUST 18, 2017
Maybe this article by Thomas Marcetti will help someone get the support they need. His article helps you get a feel for what these tools do, imagine how your members will use them, and how you can use them to deliver value. Identify strategic and creative ways to price your education programs. Thu 8/24 at 1 p.m. 1 CAE credit.
SCD Group
SEPTEMBER 9, 2012
6 Articles for Association Executives. 8 Articles for Association Executives: Best of the. 5 Articles on Association Meetings & Education. Is there a "magic" price for association membershi. 6 Articles for Association Executives. 5 Articles for Association Executives: Best of the. Causeaholic.
SCD Group
SEPTEMBER 11, 2012
Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Then, I read a Wall Street Journal article titled " Dont like this price?
Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Coupons and discount codes.
MemberClicks
APRIL 4, 2023
A membership website builder should let you: Publish articles / blogs posts Build informational landing pages Host member application forms Update a members calendar Share your mission and vision with the public Building your website isn’t just about what you put on it. Pricing Annual subscriptions for most products start at $4,500.
Community Associations Network
MARCH 7, 2023
While the absent owner pays no price, the neighbors sacrifice personal safety and loss of peaceful enjoyment of their property. Read the article……………………… For example, consider when property owners within a neighborhood open a business, such as vacation rental.
SCD Group
SEPTEMBER 16, 2012
5 Articles on Association Meetings & Education. Here are five articles for association executives. 8 Articles for Association Executives: Best of the. 5 Articles on Association Meetings & Education. Is there a "magic" price for association membershi. 6 Articles for Association Executives.
Aptify
MARCH 8, 2021
AMS pricing considerations. AMS pricing considerations. Also, pricing between any two AMS systems is not always an apples-to-apples comparison. Here are some key considerations as you think about AMS pricing : Users – The number of people using your AMS will impact the price. Learn More.
Membership Marketing
MARCH 14, 2011
Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99
Velvet Chainsaw
AUGUST 2, 2023
Adding polish to paragraphs, articles or other correspondence. Initial Intelligence Gathering: Struggling with where to start for determining team pricing for your conference? Ask ChatGPT to provide examples of group pricing models for large professional association conferences.
SCD Group
SEPTEMBER 4, 2012
5 Articles for Association Executives: Best of the Week from SCDdaily. That means writing articles that draw readers in. Articles that get shared and discussed and linked to. Articles that keep readers coming back for more. Articles that persuade readers to take action. 6 Articles for Association Executives.
Reid All About it
AUGUST 11, 2023
Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Quick hits There is no happiness dial. You’re the one responsible for tuning into a good mood. 1 CAE credit. . 1 CAE credit.
Velvet Chainsaw
FEBRUARY 27, 2023
Ride-share companies are employing surge pricing and other tactics that result in increased costs impacting event attendees. Meeting audiovisual equipment and labor are increasing rapidly according to a recent MeetingsNet article. Some of our clients are experiencing up to 30% increase in prices over 2022.
Reid All About it
JANUARY 26, 2018
One of the other best things I read is this article about the history of open internet protocols and Bitcoin. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Eric McDonald, sales executive and pricing expert.
Membership Marketing
OCTOBER 4, 2010
How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Here is the link to the article. How to make sure the Price is Right!
Reid All About it
AUGUST 19, 2016
Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers.
YourMembership
JUNE 21, 2012
Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. This article can help give you some ideas to work on. Associations.
Aptify
JULY 1, 2020
If you provide valuable content – such as industry news and job seeker articles, tips, and recommendations – prospects will begin to think of you as a reliable source of information and a partner who helps them reach their goals. Break down the price barrier. Also, l engthy forms might turn off prospective members.
Velvet Chainsaw
MARCH 15, 2023
Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. Price increases. According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023.
Blue Sky eLearn
DECEMBER 28, 2018
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. Coupons and discount codes.
Higher Logic
JANUARY 2, 2018
It’s pricey, although in 2018 we can expect advances to continue dropping the price point for AI technology. Many social media sites use machine learning to determine that user A is similar to user B, so when user B likes a fake news article, user A is shown that same article. Expect to discuss ethics in more detail this year.
Spark Consulting
OCTOBER 17, 2017
You still start by offering something that’s, ideally, free (or included in the price of membership) that relates to that goal: say a networking brown bag lunch. Let’s say you discover that a young professional member wants to build her network.
Disciple Media
OCTOBER 25, 2023
Membership tiers & pricing Setting the right price for your membership community isn’t just about the numbers; it’s about understanding the value you bring and how you present it. Strategically tiered pricing can attract a diverse group of members while ensuring they see tangible benefits at every price point.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content